A few days ago, Mark Zuckerberg announced big changes coming to the Facebook that will affect the way we consume data on the platform. The main user concern that drove this change is that business and brands posts are crowding their News Feed making it difficult for them to really make connection with people on their feed (family and friends).

Facebook will give priority to Facebook Profile updates on your News Feed

The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.

For a while now, Facebook’s organic post reach has dropped to about 2%; therefore… what are we talking about now? 1%? 0.5%? 😱

All of this has caused major chaos among Facebook Business Page managers including: bloggers and influencers who clearly depend on Facebook traffic to continue to grow their brands. While this update only states changes happening to the Facebook News Feed and you may be thinking; “hmmm… this doesn’t apply to me, I’m rocking my traffic thanks to Instagram” – I encourage you to think twice. Do you know who owns Facebook? If your answer was Facebook or Mark Zuckerberg – you are right! Facebook acquired Instagram on 2012 for 1 billion. Therefore, I am positive that this change will have some sort of effect on the latter platform.

Tips to help you beat the Facebook algorithm

Today we are sharing with you tips to help you beat the Facebook algorithm and see a lesser impact for your brand. However, it is important to note that all of this are general recommendations: strategy and good content quality will still play a big factor on how your Facebook Page’s posts will perform on the News Feed.

Enroll Today!

 

Video, Video, Video… LIVE VIDEO!

For the past 2 or 3 years, video consumption has skyrocketed. Nowadays, creating plain text Facebook updates or simple photo images to go along those updates is not enough. More often people are shifting to video consumption: it’s eye catchy, it’s quick and it stands out from the rest.

How can you beat the Facebook algorithm? 

Go Live more often – even if it’s on Facebook or Instagram. Facebook will give you priority of user’s News Feed. Facebook Live videos are viewed 3 times more than non-live content.

On that note, click here to watch our Facebook Live talking about all these changes on our private community.

Engage. Build Community. Interact.

Gone are the days where you could just broadcast your posts on Facebook. It is clear now that Facebook not only wants you to passively use the platform. They want you to have more meaningful social interactions.

How can you beat the Facebook algorithm? 

Have a well-thought-out content strategy. Don’t use the platform to broadcast information only. Create content that’s relevant to your audience, that will make them want to engage in conversation with you –  in return, this will allow the Facebook algorithm to continue to deliver your content to more and more people. However, this is not a one-sided street here; make sure you do the same and interact with relevant content: find something you like? give it a thumbs up, a heart or a laugh. Let’s keep the platform working for us.

Interested in an easy way to plan our your new content strategy?
Download our Game-Changing Social Media Content Calendar.

Analyze

In order to create a great content strategy you need to keep an eye out for what’s working, what’s not and make the necessary changes. Stop talking to a wall – appeal to your audience by their interests.

How can you beat the Facebook algorithm? 

On your Facebook Page visit the Insights section and analyze this data to make sure you are tailoring your content to those strategies that are actually working. What do you need to look for on your Facebook Insights?

  • the type of content that’s driving the most engagement
  • where are they from?
  • when are your fans mostly online?
  • content categories

 

Advertise

Advertising on Facebook allows you to increase your organic reach by tailoring your content to several audiences which, organically, you wouldn’t be able to reach.

How can you beat the Facebook algorithm? 

Set goals and standards for your Facebook Page. Are you going to promote every post you publish? or is just going to be blog posts within a specific category? how much are you willing to spend monthly or quarterly? Once you have this defined, you can go ahead and put your plan to work.

Do you want to make the most out of every penny you spend? For a limited-time only. Save your seat on our brand new Facebook Ads Course: Dominate your FB Game with Ads launching on Q1 2018. Click below.

 

Enroll Today!